La «ofensiva» de las plataformas | Platforms «new offensive». Visión de Bertrand Pecquerie

This year’s GEN Summit in Vienna has focus on the so-called «platforms». Below, Bertrand Pequerie’s (CEO, Global Editors Network*) views for this coming June. La próxima cumbre de editores en Viena tiene a las denominadas «plataformas» en la mira. A continuación, valoraciones de lo que se va a poder ver en Viena este próximo mes de junio.

Millán** to Bertrand: What can we expect from this year’s edition of GEN Summit?

Bertrand Pecquerie. Foto de Xavi Gomez Roig. GENEmily Bell from Columbia University recently launched an interesting debate with her article «Facebook is eating the world» related not only to Facebook but all kinds of third-party platforms (Apple, Google, OTT platforms…). There is a new offensive about news distribution and revenue sharing and traditional publishers are at risk if users are reading news through social network platforms. It’s not only a question of money as consumers’ data will belong to the platforms not the media. So news media are losing ground for immediate and future revenues. From 15 to 17 June 2016, we will have four debates related to this issue.

The stars… With Emily Bell evidently, but also with Max Schrems who is leading the struggle against Facebook and other platforms about privacy issues and fair use of data. Alejandro Plater, the CEO of Telekom Austria (formerly working at America Movil with Carlos Slim) will also anticipate on how telco companies and legacy media could partner for challenging third-party platforms.

What’s your view on multilingual news now that we see The New York Times launching in Spanish, also France 24 launching a Spanish version of its international news channel in 2017, or EL PAIS with headquarters in Spain but also offices in Mexico, Brazil?

Technology will help to produce multilingual news and here legacy media as El Periodico and La Vanguardia were really pioneers with software producing content both in Catalan and Spanish. In the future, you can imagine media organisation simultaneously publishing in five or ten languages, reaching a worldwide audience. More effective translation software is bringing this opportunity closer, offering the potential to change the media industry’s landscape. Small publishers will be able to compete with international ones. It means new sources of revenues, new audiences and a new battlefield for publishers.

Relacionado: Medios, hace diez años, y dentro de diez. Previsiones de Bertrand Pecquerie (GEN) | «Las plataformas se hacen fuertes» (Viena 2016)

* GEN, Global Editors Network, organiza la cumbre GEN News Summit en Viena. Bertrand ha sido con anterioridad director de WAN-IFRA, CEO de World Media Live (Vivendi Universal, con sitios en Internet como el del Festival de Cannes o el Tour de Francia) y CEO de World Media Network (Libération).

** El autor colabora externamente con GEN (Global Editors Network) desde 2012. Jurado en los ‘Hackdays’ de medios nacionales (en EL PAÍS) y en la final mundial de junio en Barcelona. ‘Media partner‘ (2013-14-15-16) de la Cumbre GEN Summit.

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